The following are popular tabletop decorations and entertainment essentials during Halloween. Whether it is a party for children or a high-end, melancholy dinner for adults, Halloween continues to thrive in the retail industry as the demand for celebration grows.
From playful tabletop decoration accessories to Gothic decorative elements, Halloween enthusiasts are looking for ways to create parties celebrating this season with more enthusiasm and style.
★ Table Setting Renewal Guide
This year, industry leaders predict that many hostesses will adopt fun and unexpected design styles on Halloween party tableware.
Marcia Miller, founder and CEO of Mud Pie, said that this year all Mud Pie product lines have incorporated a lot of pink elements, which adds softness and freshness to the Halloween series, and we have also launched more cute ghost patterns.
Wholesaler Nora Fleming agrees that this year’s color palette is gradually moving away from the traditional orange and black combination and embracing soft macaron tones – including peach, lavender and mint green. In addition, the popularity of rich tones is also rising. Mood neutrals such as rock gray, olive green and tan are another major trend, and metallic embellishments are always a must-have element. If you want to create a stunning tablescape in October, layering is the key – you need to mix and match Halloween tones, materials and patterns to create a unique visual effect.
The core of the 2025 Halloween party is “healing magic” and “layered charm”. Velvet texture and candlelight create a strong retro luxury style. The fantasy witch theme with starry sky elements and parent-child DIY candy stations are also popular. The key is to create a festive atmosphere worth taking pictures.
For consumers who pursue “exquisite Halloween”, dark gothic style is the key. Dark college style aesthetics are becoming mainstream, mainly in dark tones, integrating elements such as skulls, palmistry, potion bottles and magic books.
★ Interactive elements and best-selling items
Interactivity is injecting vitality into the Halloween market – and sales are rising in sync. Retailers have found that consumers are very interested in creative items that are “more than just displays.”
Miller said that Halloween is Mud Pie’s core category. They found that customers are particularly fond of decorations that glow or make spooky noises. Interactive decorations and tableware create opportunities for retailers to interact deeply with customers, which often directly drives sales conversion.
From induction candy bowls (when guests reach out to take candy, they suddenly “come alive” and scare people) to luminous dinner plates (adding mysterious light and shadow to the table), these items add extra fun to this season. Miller said that such products will become “ice-breaking topics” for October parties.
Nora Fleming’s new ghost ceramic candy bowl is very special: the induction green ceramic hand glows and makes spooky noises, the bowl is painted with a spider web pattern, and the word “bo” is printed on it. The best-selling mini decorations in the Halloween series include “Frightened Cat”, “How Are You, Witches?”, “Cute Pumpkin Carving” and “Witch’s Wish”. Melamine potato chip dip trays and round dinner plates are also popular – they are lightweight and durable, suitable for both indoor and outdoor gatherings, and can be paired with themed mini decorations to instantly create a party atmosphere.
★ Store display inspiration
Retailers can create visual display stories to help customers imagine the use of products by their parents, thereby attracting attention and promoting sales.
During Halloween, retailers can stand out if they can create inspiring, story-based displays to show how to easily create a festive atmosphere at home. Nora Fleming recommends setting up small scene-based displays – for example, a table setting with multiple layers of materials, several Halloween mini decoration dinner plates, candles, and a plate of candy, so that the hostess can see herself hosting a party. . .Customers will be attracted by those seemingly effortless but advanced ideas. Show them how to quickly change mini decorations and cleverly add details to upgrade a fall dinner party to a Halloween party.
An effective cross-display strategy can help customers feel that creating a rich seasonal display is within their reach, which can increase their purchasing confidence.
Miller recommends mixing and matching tableware and decorations in table settings, which can add texture and visual appeal to any display. Adding realistic elements, such as candy, can make consumers feel that these scenes can be easily achieved at home.